BRAND STORY

OUR BRAND STORY

Whilst we strive to be better people, more present, more connected and more conscious, the world around us fights back.

Our founder Chelsea used to be scared of the world, battling her mental health through every twist and turn.

But something changed.

Embarking on a journey of self discovery, she realised that her limits only existed in her mind and that by changing her perception of what was possible, she could achieve anything she put her mind to.

With this transformed mindset, Chelsea forged the confidence to start her own fashion business, cultivating a community of loyal customers and learning to adapt and thrive under pressure.

ATIA stands for something bigger than activewear. We endevour to empower our customers with positivity and the tools to live life as their highest selves.

OUR BRAND STORY

Whilst we strive to be better people, more present, more connected and more conscious, the world around us fights back.

Our founder Chelsea used to be scared of the world, battling her mental health through every twist and turn.

But something changed.

Embarking on a journey of self discovery, she realised that her limits only existed in her mind and that by changing her perception of what was possible, she could achieve anything she put her mind to.

With this transformed mindset, Chelsea forged the confidence to start her own fashion business, cultivating a community of loyal customers and learning to adapt and thrive under pressure.

ATIA stands for something bigger than activewear. We endevour to empower our customers with positivity and the tools to live life as their highest selves.

THE BEGINNING

In January 2022, Jay Pollard read a story in the Liverpool Echo on Chelsea’s success and was inspired to meet up to share experiences. Jay had already carved out a successful career in the activewear industry having worked as Senior Vice President Of Brand Operations responsible for all global product creation for an industry giant.

What started as mentoring quickly evolved into the creation of a new activewear brand from scratch.

It took 2 years of solid dedication and vision to launch. The team carried out extensive consumer profiling to bring clarity to their product and brand, with each element from ideation through to production taken care in house.

With Chelsea’s forward-thinking approach and obsession with style and fashion, and Jay’s credentials, ATIA is aiming to become a much-loved brand and a respected player within the industry.

THE BEGINNING

In January 2022, Jay Pollard read a story in the Liverpool Echo on Chelsea’s success and was inspired to meet up to share experiences. Jay had already carved out a successful career in the activewear industry having worked as Senior Vice President Of Brand Operations responsible for all global product creation for an industry giant.

What started as mentoring quickly evolved into the creation of a new activewear brand from scratch.

It took 2 years of solid dedication and vision to launch. The team carried out extensive consumer profiling to bring clarity to their product and brand, with each element from ideation through to production taken care in house.

With Chelsea’s forward-thinking approach and obsession with style and fashion, and Jay’s credentials, ATIA is aiming to become a much-loved brand and a respected player within the industry.

MEET THE TEAM

CHELSEA

MANAGING DIRECTOR

The face of the brand. The visionary who keeps us all organised. Chelsea eats, breathes and sleeps ATIA and loves to be involved in all areas of the business.

'You are the director of your life'

JAY

EXECUTIVE DIRECTOR

Smoothing the path, sharing the learnings from experience, and keeping it real. Focuses on what matters; the opportunities and threats. Inspiring our young brand. Writing the meeting notes.

'Always face the sun so the shadow falls behind you'

LENNON

CREATIVE

Captivated by all things product and design. Lennon is fascinated with the intricate details of any project and enjoys the learning and understanding of her work. She will try her hand at anything.

'Where there's a will, there's a way'