Behind the Seams: Our First Business Trip to China 🇨🇳

We returned from an unforgettable milestone in our brand’s journey - our very first business trip to China. As a women’s activewear brand built on movement, intention and community, this trip wasn’t just about ticking boxes - it was about connection, creativity, and laying the foundation for what’s next.

Meeting Our Makers 🧵

For the first time, we stepped foot into the factory that brings our vision to life. Seeing the care and precision that goes into each garment was energising. From pattern cutting to final stitch, every detail is handled with a level of craftsmanship. 

Signing Off Our A/W Collections ✅

One major goal of this trip was to sign off on A/W collections and we’re thrilled to say: it happened and it's special. Seeing the final samples in person, feeling the fabrics, testing the fits - it all felt real in a whole new way. These are pieces that we know you’ll love—elevated and functional

Eyes on the Future: S/S 2026 ☀️

Beyond the current drop, we also spent time diving into development for Spring/Summer 2026. China’s vibrant culture, rich history, and electric cityscapes gave us endless inspiration. From colour palettes sparked by local markets to new silhouettes influenced by street style and climate, the ideas flowed nonstop. We couldn't  wait to translate all this energy into a collection that feels fresh, bold, and distinctly us.

Why This Trip Mattered 🧭

Traveling across the world for our brand reinforced everything we stand for—transparency, intentionality, and community. This was more than a factory visit; it was a deepened partnership, a burst of creative fuel, and a promise to our customers that we’re always striving for better.

To those of you following our journey - thank you. What we’re building wouldn’t be possible without your support and we can’t wait to show you what’s next.

Stay tuned it's going to be special!

Love Team ATIA x