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Meet Jay Pollard Co-Founder of ATIA Active
ATIA Active was founded on a simple belief: when you look good, feel good, you perform at your best, with The Confidence To Achieve. That philosophy is deeply rooted in the experience and vision of co-founder Jay Pollard, whose career has been dedicated to helping athletes and consumers unlock their full potential through exceptional sportswear.
With more than 25 years of experience in the global sporting goods industry, including 22 years with Adidas, Jay brings world-class expertise in product development, manufacturing, engineered-in quality,
and brand operations to ATIA Active. His journey from Sport Science graduate to senior executive at one of the world's most recognised sportswear brands has shaped the values and standards that define
ATIA today.
Meet Jay Pollard Co-Founder of ATIA Active
ATIA Active was founded on a simple belief: when you look good, feel good, you perform at your best, with The Confidence To Achieve. That philosophy is deeply rooted in the experience and vision of co-founder Jay Pollard, whose career has been dedicated to helping athletes and consumers unlock their full potential through exceptional sportswear.
With more than 25 years of experience in the global sporting goods industry, including 22 years with Adidas, Jay brings world-class expertise in product development, manufacturing, engineered-in quality,
and brand operations to ATIA Active. His journey from Sport Science graduate to senior executive at one of the world's most recognised sportswear brands has shaped the values and standards that define
ATIA today.
Born from a passion for sport and human performance, Jay studied Sport Science in Liverpool, covering biomechanics, sports psychology, and physiology. As a committed long-distance runner, he developed a deep appreciation for discipline, resilience, and the powerful connection between physical performance and mindset. These principles would become the foundation of a career spent creating products that help people move, train, and live with confidence.
Jay's early career took him across Asia, where he spent more than a decade working in footwear and apparel manufacturing. During this time, he gained first-hand experience in product creation, sourcing, engineering, supply chain management, and global production. This hands-on understanding of howgreat products are built provided the platform for his progression into senior leadership.
His success eventually led him to Adidas Global Headquarters in Germany, where he served for 13 years as Senior Vice President of Brand Operations. Leading a team of more than 700 product specialists across Germany, China, Japan, Brazil, and the United States, Jay was responsible for driving operational excellence across a vast global business.
His team's mission was guided by a clear principle: delivering the right product, at the right time, in the right place. Under his leadership, Adidas developed more than 30,000 product styles each year, representing over 110,000 articles and 1.5 million SKUs across footwear, apparel, and accessories, and grew to annual sales of 18 billion euros a year. By bringing together design, materials innovation, engineering, costing, sourcing, and production planning, Jay helped ensure that millions of consumers worldwide received products that met the highest standards of quality, performance, and innovation.
Throughout his career, Jay witnessed the impact that a strong vision, a clear mission, and authentic values can have on a brand's success. He learned that the most respected global brands are built not only on exceptional products but also on a genuine commitment to the people they serve.
These lessons are at the heart of ATIA Active.
While ATIA operates with the agility and authenticity of an independent activewear brand, it is built on the same principles of product excellence, attention to detail, and uncompromising quality that Jay championed throughout his career. Every ATIA garment reflects a commitment to premium materials, thoughtful design, technical performance, and exceptional craftsmanship.
For Jay, activewear is about more than functionality. He believes that confidence begins with how we feel in our own skin and that clothing plays an important role in shaping that experience. A refined aesthetic, superior fit, and purposeful design can elevate self-belief, create positive energy, and empower people to approach every challenge with greater confidence.
This belief is woven into every collection ATIA creates. By combining performance-driven design with elevated style, the brand aims to inspire a community of individuals who embrace movement, wellbeing, ambition, and personal growth.
Today, Jay continues to channel decades of global sportswear expertise into working with Chelsea Kelly to build ATIA Active into a premium activewear brand that stands for quality, confidence, and performance. His vision remains clear: to create apparel that not only helps people perform better but also empowers them to feel stronger, more positive, and more confident in every aspect of their lives.