GBP
ATIA ACTIVE × NORDICTRACK
The Ultra 1
Wellness Suite
Mayfair, London · 22–23 September 2026
In September we joined NordicTrack and iFIT in London for the Ultra 1 Wellness Suite, a two-day pop-up celebrating the launch of the Ultra 1 Reformer, the new machine designed to bring studio-quality Pilates into the home.
Across two days of movement, conversation and design, the suite brought together instructors, wellness voices, press and friends of the brand. It was a chance to do what we love most: move, talk about wellbeing and spend time with a community that cares about it as much as we do.
The space
A gallery
in Mayfair
The suite was held at General Assembly, a light-filled gallery space in the heart of Mayfair, with tall arched windows, original plasterwork and wooden floors.
It was a fitting setting for the Ultra 1. With its maple finish and considered brass detailing, the reformer brings a refined aesthetic to the home, sitting just as naturally within a considered interior as it does in a dedicated workout space.
On the reformer
Meet me
on the mat
Guests had the chance to try the Ultra 1 for themselves in reformer sessions led by instructor Yvette McGaffin.
If you're new to the reformer and wondering what to wear, our guide to what to wear for Pilates covers the essentials, from fitted leggings to grip socks.
A first look
AW26,
before anyone else
We brought along a rail of sneak peeks from our AW26 collection, a few weeks before it launched. Guests were among the first to see the Empower Hood Jacket in plum and the Momentum tracksuit up close.
As always, it was the small details people noticed first: the contrast piping, the branded zip pulls and the finish on each piece. The full collection is now live in New In.
The conversation
Panel talks
The setting reflected the theme of the talk: how wellness and interior design can come together to create spaces that feel as considered as they are functional. The Ultra 1, with its maple finish and refined brass detailing, was a perfect example of how fitness equipment can complement the home rather than simply serve a practical purpose.
Copies of Wellbeing by Design, a printed edition on the power of your environment, were handed out on the day, with ATIA inside.
The details
Pilates
essentials
Grip socks, staple sports bras and matcha. Kloudy served matcha martinis, and guests could enter to win an ATIA outfit of their choice.
Grip socks were a fixture on the reformer. If you're choosing a pair, our guide to grip socks for Pilates explains what to look for.
Thank you to NordicTrack and iFIT for having us, to Luxe BB PR, to everyone who spoke and to everyone who came along. It was a beautiful couple of days, and we can't wait for the next one.
With love, Team ATIA