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Viral Jackets: You Spoke, We Listened

Viral Jackets: You Spoke, We Listened

You spoke and we listened!

Every release is an opportunity for us to refine and your feedback continues to shape how we evolve our designs. 

With this upcoming launch of the FREEDOM Sherpa and PREVAIL Jacket, we’ve made considered updates to the fit - Guided directly by you.

FREEDOM Sherpa | Refined sizing

We heard you loud and clear.

While the FREEDOM Sherpa is designed to be oversized, many of you shared that the original Grey Castlerock version ran especially large, with most customers choosing to size down. We’ve refined the fit of this new release in Black so it’s still comfortably oversized, but closer to its true fit.

We’ve also increased the sleeve length after hearing your feedback.

PREVAIL Jacket | Increased arm length

For this release, we’ve increased the sleeve length on the PREVAIL Jacket, allowing for greater ease of movement and more comfortable layering while maintaining the structure of the jacket.

Your feedback is everything to us and is always taking into consideration.

These refinements are part of our ongoing commitment to improvement, detail and designing with intention.

Thank you for continuing to shape what we create.

Team ATIA x