GBP
Our First Ever Brand Trip: Mallorca Diaries
There are moments in business that feel pinch-me - like our first-ever ATIA brand trip to Mallorca.
What started as an idea quickly became something so much bigger: days spent creating, connecting, and capturing everything ATIA stands for.
For our first-ever summer collection, we wanted to truly bring the pieces to life for our customer — so we went to live in the brand. We understand how hectic and time-consuming holiday preparation can be, so we designed this collection with that in mind, making getting ready feel effortless, versatile, and exciting, while still ensuring you feel confident, put together, and ready for every moment.
Day One: Arrival Mode
It was all about getting them airport shots. Then once we landed, we unpacked quickly and went straight into our first shoot. Different outfits, different locations, and a full focus on capturing content in a way that felt natural to how our customers would actually wear the pieces on their holiday.
Day Two: Event Time
We started early with 05:30am alarms, sunrise views from the hotel, and preparation for our first-ever brand event.
We held our first ever event in the beautiful Costa de la Calma for a group of incredible women in Mallorca. We moved through a spicy yoga flow, everyone wearing ATIA and looking incredible. It was one of those moments that felt truly special. We felt so grateful for the moment and how far the brand has come.
We curated goody bags filled with thoughtful pieces, featuring both well-known brands alongside incredible local businesses and talent from Liverpool.
After the event, it was straight into shoot mode. We moved across the island from the beach to Old Town and everywhere in between, capturing content in the most beautiful settings and bringing our upcoming summer pieces to life in real holiday moments.
Stay tuned for part two...