Day Three: Sport Time
Sunday was non-stop from start to finish. We started with a mini shoot on the hotel balcony after fuelling up at breakfast, before heading out for a full day of content creation.
We visited a stunning health club to shoot sport-inspired content — a completely different setting that brought a new energy to the pieces.
We hired a padel court to showcase the pieces in action — and luckily our model was experienced, which meant we were able to capture strong, dynamic movement shots that really showed the versatility of the collection.
We also shot e-comm imagery for our upcoming summer collection using clean, minimal backgrounds to highlight the product, before moving into reshoots of current stock in new settings to give everything a fresh perspective.
Day Four: Goodbye (for now)
Our final morning came too quickly. We left with slow breakfasts, a last look at the view, and a whole lot of gratitude for the trip.
Even on the journey home, content didn’t stop. There were still shots being taken at the airport - both in Mallorca & back at Liverpool.
We signed off from our first ever brand trip - tired but grateful and beaming full of pride.
Our first-ever brand trip wasn’t just about content. It was about building a visual story of ATIA in its natural environment — worn, lived in and loved in real life.
This is just the beginning...